AbzarMart is a fast-growing company and Iranian online retailer which was established in 2015. Alongside online retailing, the brand intended to introduce itself as a reputable source of content in the scope of hardware and power tool reviews.
In the first step of logo design, the three elements, namely content, tools, and online-shopping, were combined. Besides, a logotype was designed that sought to reach out to specific brand audiences using the quality of angled lines. The two complementary colors, Navy blue, and Salmon were chosen as the primary brand colors, high contrast enough to create a vibrant atmosphere for the target audience. Different tools line icons appear throughout the packaging and over stationery, emphasizing the brand’s messages and tying the elements of the identity together. For Abzarmart, a sixty-page brand guide was designed, with detailed descriptions of how to use different brand elements for both digital and print use